Etsy Pricing Calculator
Tell it your costs and a target profit or margin — get the exact price to charge after Etsy's fees, worked out algebraically.
Free · No login · UnlimitedHow to price backward from profit on Etsy
Most pricing mistakes happen because Etsy's fees are percentage-based on the final price — so a simple "cost plus markup" approach under-collects, since the fee itself grows with the price you set. This calculator solves the equation directly: given your materials cost, shipping cost, and a target profit (or margin), it returns the exact list price that will actually hit that target after all fees are subtracted.
Target profit mode is useful when you know you need, say, $20 per sale regardless of price point. Target margin mode is useful for keeping consistent profitability across a catalog of items with very different price points.
Rates last verified 2026-07-19 against Etsy's official fee schedule.
Frequently Asked Questions
How do I price my Etsy listings correctly?
Start from your costs (materials, shipping) and a target profit or margin, then work forward to include Etsy's fees — which apply as a percentage of your final price, so they need to be part of the price itself, not subtracted after the fact. This calculator solves that equation directly: tell it your costs and target profit, and it returns the price to charge.
Should I price by target profit amount or target margin percentage?
Target profit ($) works well when you know exactly how much you need to earn per item regardless of price — useful for high-cost, low-volume items. Target margin (%) works better across a catalog of varied items, since it keeps your profitability consistent whether an item sells for $15 or $150.
Why can't I just add my target profit to my costs?
Because Etsy's transaction fee (6.5%) and payment processing fee (a percentage plus a fixed amount) are charged on the final price you set — not on your cost base. If you simply add a flat markup, the percentage-based fees eat further into your intended profit. This calculator solves the price algebraically so the fees are already accounted for.
Does the suggested price include shipping I charge separately?
The calculator treats shipping charged to the buyer as part of the fee base, since Etsy charges transaction and processing fees on price plus shipping. The "price" it solves for is your item's list price; shipping is entered separately as a fixed amount you're already charging.
How accurate is this pricing calculator?
It uses Etsy's official published fee formulas (verified 2026-07-19), solved algebraically for price. The one edge case it doesn't fully account for is Etsy's $100 per-order cap on Offsite Ads fees at very high price points — for typical listing prices this doesn't come into play.